In the age of digital distractions, anything longer than a tweet runs the risk of interruption. So no matter how compelling your story—no matter how meticulously researched and artfully written—many of your readers will abandon you in favor of a tweet, message, buzz, or ring.

BeeLine is here to help. Our technology is proven to help keep users engaged when reading online. In testing by CNET, readers using BeeLine were 35% more likely to finish reading a story than readers using conventional text. (You can activate BeeLine on this page by using the color selectors above.) And users of our apps and browser plugins have read hundreds of millions of pages with BeeLine because it helps them stay focused and read easier online.

BeeLine’s approach is simple: instead of using plain black text, we apply a color gradient that wraps from the end of one line to the beginning of the next. This gradient pulls the reader’s eyes through the text, improving visual focus and keeping the reader engaged.