Inflation is at record-breaking levels. Every trip to the gas station costs more than the last, and there’s no end in sight. This price inflation is hitting budgets hard, especially for students and families. At BeeLine Reader, we are taking a stand against inflation with a new idea we call ‘unflation.’

Instead of raising prices, we’re giving our customers an ‘unflation’ dividend. The size of this dividend is tied to the inflation rate — so as inflation grows, the unflation dividend will grow as well. And if inflation remains high next year, we'll even stack another dividend on top of this one.

We’re hoping that other companies jump on the unflation bandwagon. Of course, we recognize that businesses like grocery stores and restaurants can’t lower their prices, since their input costs have gone up and their margins are razor-thin.

But software companies have notoriously high margins, and they don’t rely on trucking, fuel, food, or other inputs that are driving price increases across most industries. We urge companies that have successfully navigated the last few years — or perhaps even benefitted from the shift to work-from-home — to consider offering unflation dividends to help battle the inflation that is occurring elsewhere in the economy.

We know not everyone can afford this, but if a scrappy outfit like BeeLine Reader can do it, then Silicon Valley unicorns can surely give it a try as well.

Please help spread the word about #unflation on social media (Twitter, Facebook), where you can tag companies that you think might be able to join in. And if you have received an unflation dividend from BeeLine but want to pay it forward instead, just let us know and we’ll transform your discount into a free account for a student in need. Many, but not all, of these free accounts go to students with dyslexia or other learning disabilities.

At BeeLine Reader, we think outside the box. From color gradients to make text more readable to unflation dividends, we aren't afraid to try new ideas — no matter how unconventional they might seem. Our zany ideas have landed us on the pages of The Atlantic and won social impact awards from MIT Solve, Stanford BASES, and the United Nations Solutions Summit.

Today, we’re proud to launch our unflation initiative to help balance out the record-breaking inflation that is causing so much pain for students and families around the world. If you support the idea of companies giving back, please help spread the word about #unflation!

Details: we are making this offer available to all individual customers of our most popular product, the BeeLine Reader Web Browser plugin, which is available for Brave, Chrome, Edge, and Firefox. We will start issuing unflation dividends to annual subscribers on their annual renewal dates, and we will then move to monthly subscribers as we are able. Thank you for your patience as we ramp up this program!

Unflation dividends will never expire, and we will stack new dividends on top of this year's dividend, as long as inflation remains high. Due to technical limitaions with our payment processor, we are unable to stack unflation dividends with our existing discounts, so subscribers with larger discounts will simply continue to receive those instead. The 2022 unflation dividend is 8.6% and will be updated at least annually to reflect changes in the current US inflation rate.